The Philosophy of Goal-based Investment Planning -

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The true value advisors bring to the table today is not simply the ability to pick investments, but the knowledge to develop goal-oriented investment strategies, and the experience to guide clients with advice that considers the entire spectrum financial goals.

If the purpose of our savings is to pay for a spending goal such as a college education or an income in retirement, shouldn’t we focus on how well the strategy helps us meet our goal?

This is the essence of goal-based investing. Instead of viewing the portfolio as a monolithic account that exists separate from our real life, think of investments as each having its own purpose

Why is goal-based investing so valuable? Read the full post by Dr. Michael Finke on The American College of Financial Services blog to learn more.